I am very picky regarding the makeup artists I follow. I can not stand videos that start with "so, um yeah we're going to be doing a smokey eye, my boyfriend really likes when I do this look, so yeah, lets get started" It immediately gets turned off... These are videos usually posted by girls in their bedrooms with awful lighting, a mess on their bed in the background, who like to play with makeup but are by no means professional.
Another thing I can't handle, is those videos where they go on about their personal story for the first 5 minutes of the video, I really don't care what they had to eat over the weekend...
Okay, now I'm rambling. oops!
The type of makeup tutorial videos I look for, are more professional. Usually they have a Makeup Artistry, Cosmetology, or Aesthaticians license, or at the very least, actually work on clients. They have a set up with good lighting, and are somewhat professional in their delivery. Logical steps, and some sort of outline they follow to avoid word whiskers, or talking about anything and everything to fill the silence.
Meet, Marlena. She is the owner of Makeup Geek. Over the years she has gone from posting makeup tutorials, reviews, etc. to launching her own brand of makeup products (they are awesome!) She has also posted about her weight loss success, and girly things, like a closet makeover. If you're not interested in those things, you can just skip those videos, they are not tied in with her makeup tutorial videos.
She does some pretty funky looks, as well as very wearable everyday looks. She would be great to follow if you love to play with color, and if you have larger eyes.
Next meet, Sineady Cady with The Makeup Chair. She is a blogger/v-logger from Cork, Ireland. She does a lot of beginner tutorials, How to pick the right foundation shade, how to highlight and contour, etc. She is funny and spunky. She is the number one subscribed to Makeup Blogger in Ireland. Check her site out!
Do you have any makeup artist you follow?